Re: Remove the no, no recalling!
Social aspect aside, my main enjoyment of the game comes from faking, stealthing, recalling and resending, picking my moment, and generally outwitting my opponents [note this is very different to wanting score, it just often coincides]. The argument that you should "lighten up and just have some fun" is BS. Hitting send and then having a laugh when it all goes wrong is possibly good the first time. It gets old rather fast.
If you like a game where you hit GO and then watch things happen, I can recommend some good DVDs.